Unleash the Power of Well Executed Analytics
As a full-service digital marketing agency, we work with data from a wide variety of sources: web analytics, ad server, search engines and clients’ own back end data from tools like Salesforce.
Whilst the data is often complex, we’re experts at clarifying things down to simple actionable insights. Our data team is continually asking ‘so what?’
A key area for us is planning and budget allocation across multiple channels. Our solution uses machine learning to solve these complex problems and define the optimum cross-channel strategy.
We use the same kind of data visualisation software you’ll find in the City of Colombo to create our charts and reports. Everything is available in Excel, or in live dashboards you can access on desktop and mobile devices.
Take advantage of our Google Analytics Support ServiceA correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not.
When we take over an existing analytics account it has more than likely been configured incorrectly – whether the code has been added incorrectly, the old non-asynchronous code is still being used, there are no filters/they have been added incorrectly, there are coding conflicts distorting data or the code has only been added on a limited number of pages.
As a certified Google Partner, our expertise can help you get to grips with the extensive features Google Analytics offers.